Experience drives success.

David Stephens is a senior technology executive, channel strategist and advisor with more than 25 years of experience helping technology organizations accelerate growth, strengthen partner ecosystems and improve operational performance. Throughout his career, he has worked with manufacturers, distributors and channel partners to develop effective go-to-market strategies, drive sales transformation and build scalable organizations that deliver sustainable business results.

David has held leadership positions with D&H Canada, Schneider Electric, Lenovo and IBM, where he has led national sales and channel organizations, managed complex partner ecosystems and directed large teams and business portfolios across the Canadian market.

What distinguishes David's approach is the breadth of his experience. In addition to senior sales and channel leadership roles, his background includes product management, marketing, business strategy and operational transformation. This perspective enables him to connect strategy with execution, align organizations around growth objectives and build practical solutions to complex business challenges.

Today, David advises technology companies on channel strategy, go-to-market execution, organizational design, revenue growth and business transformation. He is known for bringing clarity to complexity, developing high-performing teams and helping organizations achieve sustainable, measurable results.

David holds a Master of Science in Management from Purdue University, an MBA from Tilburg University, a Bachelor of Laws from the University of Exeter and a Bachelor of Science (Honours) from Queen's University.

Shari Salter is a marketing and brand strategist who helps organizations strengthen their market position, deepen customer engagement and drive sustainable growth. Her career spans entertainment, consumer packaged goods, hospitality, financial services and technology, giving her a broad perspective on how brands evolve and connect with audiences across industries.

Shari has led integrated marketing initiatives for some of North America's most recognized brands, holding positions with 20th Century Fox Home Entertainment, Labatt Breweries of Canada, Prime Restaurants of Canada, Marshall Fenn Communications and FCB. Her experience spans brand strategy, go-to-market planning, customer engagement, media and communications, partnership development and marketing leadership.

With experience across both agency and corporate environments, Shari brings a balanced perspective that bridges strategy and execution. She focuses on helping organizations build stronger brands, create meaningful customer connections and translate marketing investment into measurable business outcomes. Her work includes launching major entertainment properties, leading national marketing programs, managing multimillion-dollar budgets and developing partnerships that strengthen brand performance.

Shari advises organizations on brand strategy, integrated marketing communications, customer experience, market positioning and growth initiatives. She is known for translating insight into practical marketing strategies that build stronger brands, deepen customer engagement and support long-term growth.

Shari holds a Certificate in Digital Marketing from the University of Toronto, a Post-Graduate Certificate in Media Copywriting from Humber College and a Bachelor of Arts (Honours) in English and Film from the University of Western Ontario.